BROCHURES | CATALOGS
SALES TOOLS

Content creation, curation, and amplification: researching, writing, and delivering a wide range of content, including data-driven reports, whitepapers, webinar content, blog posts, eBooks, customer success stories, social media posts, video scripts, infographics, interactive content, and web copy. Collaborating with teams and serving as editor in chief for content and brand assets published via web, search and social.

COLLATERAL

Brochure content specifically created to feature customers, internal team members and products to balance human engagement with technology. Recent brochures allowed me to utilize AI generative processes in Photoshop to create instances not found in standard stock images. Customer and team member photography shot and edited by me, as well as layout, content copy (working with SMEs and customers  to achieve accuracy in what was visually communicated).

 

*NOTE , all collateral was created by me and contributing team members - nothing was outsourced to agencies except the actual printing.

CATALOGS

Catalog (design, layout, graphic assets, content copy) processes involved a greater effort to plan in advance for product expansion, alignment with web site content and WooCommerce product SKUs. Sourced print vendors to contain costs, quality and deliverability. 

2024 Aztec Product Catalog
2024 Aztec Corrections Product Catalog
2024 Aztec GED Product Catalog