BROCHURES | CATALOGS
SALES TOOLS
Content creation, curation, and amplification: researching, writing, and delivering a wide range of content, including data-driven reports, whitepapers, webinar content, blog posts, eBooks, customer success stories, social media posts, video scripts, infographics, interactive content, and web copy. Collaborating with teams and serving as editor in chief for content and brand assets published via web, search and social.
COLLATERAL
Brochure content specifically created to feature customers, internal team members and products to balance human engagement with technology. Recent brochures allowed me to utilize AI generative processes in Photoshop to create instances not found in standard stock images. Customer and team member photography shot and edited by me, as well as layout, content copy (working with SMEs and customers to achieve accuracy in what was visually communicated).
*NOTE , all collateral was created by me and contributing team members - nothing was outsourced to agencies except the actual printing.
CATALOGS
Catalog (design, layout, graphic assets, content copy) processes involved a greater effort to plan in advance for product expansion, alignment with web site content and WooCommerce product SKUs. Sourced print vendors to contain costs, quality and deliverability.