MARKETING FOCUS

Planning and executing multi-channel strategies that focuses on generating pipeline within small, mid-market, and ERP organizations, for business development and sales teams.

Strategic Planning

My strategic planning focuses on developing comprehensive marketing plans that align with business objectives. Conducting in-depth market research, competitive analysis, and consumer insights to create actionable strategies. This includes identifying target audiences, setting marketing goals, and defining key performance indicators (KPIs). Also providing ongoing support and adjustments to ensure marketing efforts remain effective and aligned with business growth.

  • Comprehensive market research
  • Actionable strategies
  • Ongoing support

Digital Marketing

Digital marketing encompassing a wide range of online marketing activities designed to increase brand visibility and drive more traffic to the website. This includes search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing. Using data-driven strategies to optimize each campaign, ensuring maximum ROI. Continuously monitoring and adjusting marketing tactics to stay ahead of industry trends and deliver results.

  • Data-driven approach
  • Maximizing ROI
  • Trend analysis

Sales Enablement

Focusing on providing sales teams with the tools, resources, and information they need to close more deals. This includes creating sales materials, training programs, and customer insights. Working closely with sales teams to understand their challenges and develop customized solutions that improve their efficiency and effectiveness. By aligning marketing and sales efforts, helping  teams achieve better results and drive business growth.

  • Customized solutions
  • Improved efficiency
  • Aligned marketing and sales efforts

“Ihor was an exceptional and multi-talented marketing pro. His creative energy and talents were instrumental in the launch of the NuArx brand. He has great marketing instincts and broad creative talents. I thoroughly enjoyed collaborating with Ihor on the development of the new brand and go-to-market tactics. ”

[Glenn Moore - VP of Marketing]