DEMAND GENERATION
Owned complete campaigns from idea to execution, developing and managing demand generation/nurture campaigns mapped to each stage of the buyer’s journey and developed corresponding assets that that drove awareness, consideration and purchase intent across all channels including email, webinars, account-based advertising, 3rd party programs, and events.
CAMPAIGNS
Defined the goals and metrics for demand generation programs, applying KPIs, analytics, and insights to better profile, target, and re-target prospects, driving continual optimization of campaign performance and improving overall program effectiveness over time. Developed the strategy, content (imagery and messaging) to ensure engagement and conversions, providing tangible value throughout the campaign.
Campaigns were focused on products, professional development, announcements all geared to generate pipeline velocity to convert new opportunities or upsell existing customers. Leveraged multi-channel tactics (email, social, webinar, landing pages, events, print, geo-fencing with paid ads), utilizing HubSpot, Marketo, SalesForce and MS Dynamics CRMs.
